Columbus Ohio Billboard Advertising Success:
MC Outdoor Media's
Smitt Coltrane Campaign
Columbus Billboard Campaign Overview
Client: Smitt Coltrane (Columbus-based Music Artist)
Campaign: Promotion of new single “Sweet Breeze”
Location: Premium digital billboard by Hollywood Casino, Columbus, Ohio (West Side)
Campaign Duration: 2-day focused promotion
Investment
- Design Cost: $20 for professional billboard design
- Daily Ad Spend: $7 per day
- Total Campaign Cost: $34 ($20 design + $14 media placement)
Investment
- Design Cost: $20 for professional billboard design
- Daily Ad Spend: $7 per day
- Total Campaign Cost: $34 ($20 design + $14 media placement)
Key Performance Results
- Premium Placement: High-visibility location near Hollywood Casino
- Exceptional Value: Professional outdoor advertising at a fraction of traditional costs
- High Traffic Exposure: Thousands of impressions in an entertainment district
- Brand Visibility: Artist promotion in a competitive market space
- ROI: Significant brand exposure for minimal investment
“I never thought billboard advertising would be within my budget as an independent artist. MC Outdoor Media made it possible to promote my new single in a prime location for less than the cost of a streaming ad. The results were immediate and impressive.” – Smitt Coltrane
Why This Campaign Succeeded
- Strategic Location: Placement near a major entertainment venue ensured the right audience saw the advertisement
- Digital Advantage: New digital billboard technology allowed for vibrant, attention-grabbing display
- Cost Efficiency: Eliminated traditional barriers to outdoor advertising with the revolutionary pricing model
- Professional Execution: High-quality design despite the modest budget
- Targeted Timing: Short duration campaign aligned with single release date
The Columbus MC Outdoor Media Advantage
This campaign demonstrates our commitment to making premium Columbus outdoor advertising accessible to businesses and individuals of all sizes. With our innovative pricing model and strategic digital billboard placements throughout Central Ohio, we’re disrupting the traditional outdoor advertising market in Greater Columbus. As the leading affordable billboard advertising provider in Columbus, Ohio, we connect local businesses with high-impact visibility solutions.
Looking Forward
MC Outdoor Media continues to develop affordable outdoor advertising solutions across Columbus. Our expanding network of digital billboards offers unprecedented opportunities for local businesses, artists, and entrepreneurs to gain visibility without breaking their marketing budgets. For more information about MC Outdoor Media’s affordable billboard solutions, contact us at info@mcmedia.co