Columbus Ohio Billboard Advertising Success:
MC Outdoor Media's
DrainMaster Campaign
Columbus Billboard Campaign Overview
Client Overview
Company: DrainMaster Inc.
Industry: Plumbing and Drain Services
Location: 4696 Trabue Rd, Columbus OH 43228
Challenge: Increase local brand awareness and generate more service calls in competitive Columbus market
The Challenge
DrainMaster Ohio, a local plumbing and drain service company, needed to increase their visibility in the competitive Columbus market. As a local business competing against larger national chains, they required an affordable advertising solution that would:
- Reach local homeowners in their service area
- Build brand recognition for their drain services
- Generate more phone calls and service requests
- Compete effectively against larger plumbing companies
The Solution: Strategic Billboard Placement
Campaign Type: Digital Billboard Advertising
Location: Georgesville Road near Hollywood Casino, Columbus
Investment: $500 per month
Contract: Month-to-month flexibility (no long-term commitment)
Start Date: April 14, 2025
Campaign Duration: March 1 – June 20, 2025 (3.7 months active)
Total Impressions Delivered: 79,190 ad displays
DrainMaster’s Professional Billboard Creative
The campaign featured a professional, eye-catching design with the message “Plumbing a Disaster? Call the MASTER!” – perfectly targeting homeowners experiencing plumbing emergencies. The creative included:
- Clear company branding with DrainMaster logo and mascot
- Emergency-focused messaging for immediate response needs
- Professional design that builds trust and credibility
- Easy-to-read format for quick comprehension by passing drivers
Comprehensive Traffic Coverage Strategy
The Georgesville Road digital billboard location provided ideal exposure for a local service business:
- 30,000+ daily vehicle impressions from local commuters
- High homeowner traffic – ideal demographic for plumbing services
- West Columbus coverage – directly in DrainMaster’s service area
- Near major shopping destinations increasing ad visibility
Campaign Strategy
Target Audience: Local homeowners and property managers in Columbus
Message Focus: Local, reliable drain service with emergency availability
Geographic Targeting: West side Columbus and surrounding suburbs
Timing: Continuous visibility during peak commuting hours
Key Campaign Benefits
Flexible Investment
- Month-to-month contract with no long-term commitment
- $500/month investment – significantly lower than traditional advertising
- No setup fees or hidden costs
Prime Location Visibility
- Strategic placement on busy Georgesville Road corridor
- Maximum exposure during daily commute times
- Near Hollywood Casino entertainment district for additional visibilit
Campaign Performance Highlights:
- ✅ 79,190 total impressions delivered
- ✅ 8.5% over-delivery beyond contracted amount
- ✅ 1,164 average daily impressions
- ✅ Complete traffic coverage – both directions on Georgesville Road
- ✅ Professional creative design included
- ✅ Detailed performance reporting provided
Why This Campaign Works for Service Businesses
Immediate Brand Recognition Digital billboard advertising provides instant credibility for local service businesses. When homeowners see DrainMaster’s message repeatedly during their daily commute, it builds top-of-mind awareness for when they need drain services.
Cost-Effective Local Reach At $500 per month, the campaign delivers over 3 million monthly impressions – a cost per impression significantly lower than radio, TV, or digital advertising.
24/7 Advertising Presence Unlike radio or TV ads that run for seconds, billboard advertising provides continuous brand exposure around the clock.
"Summer and the DrainMaster team were extremely satisfied with the professional service and flexible campaign options provided by MC Media."
Proven Campaign Results & Performance Data
Campaign Period: March 1, 2025 – June 20, 2025 (3.7 months)
Impressive Delivery Performance:
- 79,190 total ad displays delivered
- 30,000+ daily vehicle impressions at billboard location
- Over-delivered by 8.5% (contracted 72,980 spots, delivered 79,190)
- Consistent daily performance across entire campaign period
Strategic Billboard Placement:
- 701 Georgesville Road location – both northbound and southbound traffic
- 36,800 impressions from northbound traffic (OH-3301N.1)
- 42,390 impressions from southbound traffic (OH-3301S.1)
- Complete traffic coverage in both directions
Measurable Exposure Results:
- Over 79,000 potential customer touchpoints in less than 4 months
- Daily average of 1,164 impressions – consistent brand exposure
- Professional ad creative featuring “Plumbing a Disaster? Call the MASTER!”
- Exceeded contracted delivery showing reliable campaign performance
Cost-Effective Investment Analysis:
- $500/month investment = approximately $0.025 per impression
- Significantly lower cost than radio, TV, or digital advertising
- Guaranteed delivery with documented proof of performance
- No waste – every impression reaches local Columbus market
Client Overview
Company: DrainMaster Inc.
Industry: Plumbing and Drain Services
Location: 4696 Trabue Rd, Columbus OH 43228
Challenge: Increase local brand awareness and generate more service calls in competitive Columbus market
The Challenge
DrainMaster Ohio, a local plumbing and drain service company, needed to increase their visibility in the competitive Columbus market. As a local business competing against larger national chains, they required an affordable advertising solution that would:
- Reach local homeowners in their service area
- Build brand recognition for their drain services
- Generate more phone calls and service requests
- Compete effectively against larger plumbing companies
The Solution: Strategic Billboard Placement
Campaign Type: Digital Billboard Advertising
Location: Georgesville Road near Hollywood Casino, Columbus
Investment: $500 per month
Contract: Month-to-month flexibility (no long-term commitment)
Start Date: April 14, 2025
Campaign Duration: March 1 – June 20, 2025 (3.7 months active)
Total Impressions Delivered: 79,190 ad displays
DrainMaster’s Professional Billboard Creative
The campaign featured a professional, eye-catching design with the message “Plumbing a Disaster? Call the MASTER!” – perfectly targeting homeowners experiencing plumbing emergencies. The creative included:
- Clear company branding with DrainMaster logo and mascot
- Emergency-focused messaging for immediate response needs
- Professional design that builds trust and credibility
- Easy-to-read format for quick comprehension by passing drivers
Comprehensive Traffic Coverage Strategy
The Georgesville Road digital billboard location provided ideal exposure for a local service business:
- 30,000+ daily vehicle impressions from local commuters
- High homeowner traffic – ideal demographic for plumbing services
- West Columbus coverage – directly in DrainMaster’s service area
- Near major shopping destinations increasing ad visibility
Campaign Strategy
Target Audience: Local homeowners and property managers in Columbus
Message Focus: Local, reliable drain service with emergency availability
Geographic Targeting: West side Columbus and surrounding suburbs
Timing: Continuous visibility during peak commuting hours
Key Campaign Benefits
Flexible Investment
- Month-to-month contract with no long-term commitment
- $500/month investment – significantly lower than traditional advertising
- No setup fees or hidden costs
Prime Location Visibility
- Strategic placement on busy Georgesville Road corridor
- Maximum exposure during daily commute times
- Near Hollywood Casino entertainment district for additional visibility
Campaign Performance Highlights:
- ✅ 79,190 total impressions delivered
- ✅ 8.5% over-delivery beyond contracted amount
- ✅ 1,164 average daily impressions
- ✅ Complete traffic coverage – both directions on Georgesville Road
- ✅ Professional creative design included
- ✅ Detailed performance reporting provided
Why This Campaign Works for Service Businesses
Immediate Brand Recognition Digital billboard advertising provides instant credibility for local service businesses. When homeowners see DrainMaster’s message repeatedly during their daily commute, it builds top-of-mind awareness for when they need drain services.
Cost-Effective Local Reach At $500 per month, the campaign delivers over 3 million monthly impressions – a cost per impression significantly lower than radio, TV, or digital advertising.
24/7 Advertising Presence Unlike radio or TV ads that run for seconds, billboard advertising provides continuous brand exposure around the clock.
Client Testimonial
“My pleasure, have an amazing evening!” – Summer Williamson, Office Manager, DrainMaster Inc.
Summer and the DrainMaster team were extremely satisfied with the professional service and flexible campaign options provided by MC Media.
Proven Campaign Results & Performance Data
Campaign Period: March 1, 2025 – June 20, 2025 (3.7 months)
Impressive Delivery Performance:
- 79,190 total ad displays delivered
- 30,000+ daily vehicle impressions at billboard location
- Over-delivered by 8.5% (contracted 72,980 spots, delivered 79,190)
- Consistent daily performance across entire campaign period
Strategic Billboard Placement:
- 701 Georgesville Road location – both northbound and southbound traffic
- 36,800 impressions from northbound traffic (OH-3301N.1)
- 42,390 impressions from southbound traffic (OH-3301S.1)
- Complete traffic coverage in both directions
Measurable Exposure Results:
- Over 79,000 potential customer touchpoints in less than 4 months
- Daily average of 1,164 impressions – consistent brand exposure
- Professional ad creative featuring “Plumbing a Disaster? Call the MASTER!”
- Exceeded contracted delivery showing reliable campaign performance
Cost-Effective Investment Analysis:
- $500/month investment = approximately $0.025 per impression
- Significantly lower cost than radio, TV, or digital advertising
- Guaranteed delivery with documented proof of performance
- No waste – every impression reaches local Columbus market
Columbus Billboard Campaign Overview
Client: Smitt Coltrane (Columbus-based Music Artist)
Campaign: Promotion of new single “Sweet Breeze”
Location: Premium digital billboard by Hollywood Casino, Columbus, Ohio (West Side)
Campaign Duration: 2-day focused promotion
Investment
- Design Cost: $20 for professional billboard design
- Daily Ad Spend: $7 per day
- Total Campaign Cost: $34 ($20 design + $14 media placement)
Investment
- Design Cost: $20 for professional billboard design
- Daily Ad Spend: $7 per day
- Total Campaign Cost: $34 ($20 design + $14 media placement)
Key Performance Results
- Premium Placement: High-visibility location near Hollywood Casino
- Exceptional Value: Professional outdoor advertising at a fraction of traditional costs
- High Traffic Exposure: Thousands of impressions in an entertainment district
- Brand Visibility: Artist promotion in a competitive market space
- ROI: Significant brand exposure for minimal investment
“I never thought billboard advertising would be within my budget as an independent artist. MC Outdoor Media made it possible to promote my new single in a prime location for less than the cost of a streaming ad. The results were immediate and impressive.” – Smitt Coltrane
Why This Campaign Succeeded
- Strategic Location: Placement near a major entertainment venue ensured the right audience saw the advertisement
- Digital Advantage: New digital billboard technology allowed for vibrant, attention-grabbing display
- Cost Efficiency: Eliminated traditional barriers to outdoor advertising with the revolutionary pricing model
- Professional Execution: High-quality design despite the modest budget
- Targeted Timing: Short duration campaign aligned with single release date
The Columbus MC Outdoor Media Advantage
This campaign demonstrates our commitment to making premium Columbus outdoor advertising accessible to businesses and individuals of all sizes. With our innovative pricing model and strategic digital billboard placements throughout Central Ohio, we’re disrupting the traditional outdoor advertising market in Greater Columbus. As the leading affordable billboard advertising provider in Columbus, Ohio, we connect local businesses with high-impact visibility solutions.
Looking Forward
MC Outdoor Media continues to develop affordable outdoor advertising solutions across Columbus. Our expanding network of digital billboards offers unprecedented opportunities for local businesses, artists, and entrepreneurs to gain visibility without breaking their marketing budgets. For more information about MC Outdoor Media’s affordable billboard solutions, contact us at info@mcmedia.co